Real Estate Media Marketing
An integral part of selling a property
In the current technology-savvy society that we live in, it is an undeniable fact that people spend a large majority of their leisure time looking at screens. News, entertainment, social interaction, etc.-- it's all at our literal fingertips. But you knew that. I mean... you're here reading this paragraph after all.
It's so important to stay on top of your internet marketing when it comes to selling homes. And that also goes for homeowners who are DIY-ing their own sale on Zillow or other platforms. Active buyers out there on the world wide web are deciding whether a property is worth a closer look based on four major factors: Price, Size, Location, and as you may have imagined, How It Looks. You can't control their size preference/needs, you can assume that they accept the location because they are looking at your listing, and price is always a variable.
What you have THE MOST control over is how you market the listing. Those interested buyers need to be enticed enough to step in the door and see it first hand; the best way to do that is to make them feel like they're already doing that-- even if their feet are kicked up in their living room love seat while The Office plays in the background.
What every listing needs:
1. Quality Photos
Your listing needs to have multiple angles of view of every room, in a way that carries a sense of spatial awareness for your potential buyers (it's not always easy to convey that with photos, but we'll get to that in just a moment). Sharp, *ahem*non-smartphone*ahem* wide angle photos are in the front lines of your marketing, and should give the proper first impression. Not only from the ground, mind you, but also from the sky; aerial photography can elevate (pun intended) and provide a great lay of the land for your listing. I am an FAA Part 107 certified UAS Pilot that can fly a drone almost as good as Luke Skywalker can fly an X-Wing.
2. Video Tour
my current favorite
When it comes down to it, the best way to make a potential buyer feel like they are experiencing a listing first-hand-- seeing how the space flows from room to room-- it doesn't get any better than a video tour. My goal is to give each video tour enough flare to keep interest without compromising the character that the property holds. In the above example, I wanted to create an experience that showcased the history and grandeur of the historical mansion. Does your listing have to be an elegant mansion to do a video tour? Absolutely not. Check out this more contemporary video tour: